Survival Instinct of “Fight or Flight” shopping during Covid-19

by - 3/26/2020


Survival Instinct of “Fight or Flight” shopping during Covid-19




History

In Stone Age (8700-2000 BC), our ancestors lived below the margin, with barely enough food to get by and no secure shelter. Or they experienced a direct threat to their lives from a predator, a natural disaster, or another human being. There are no historical records of what Stone Age people did in such circumstances, but it stands to reason that they fought furiously. And certainly, those human beings willing to do anything to save themselves would be those that lived to pass on the genes that encoded such determination .” Harvard Business Review, July-1998.

Present Times   

After curfew being relaxed for a few hours to purchase essential items aftermath of Covid-19 pandemic. I went to buy groceries from the supermarket which I regularly shop in Colombo, and I selected this supermarket after tactically thinking since it was surrounded by few other supermarkets and I knew the shelves and location of the goods. After waiting more than three hours in the queue, and for the first time when I saw the name board of the supermarket, I felt like Pheidippides running towards Athens from Marton. I was severely dehydrated and hungry, and when my turn came up to go inside the supermarket I almost collapsed, not due to any heatstroke but due to the shelves being empty. When I entered inside, I realised the essential items were not available and not even trollies or baskets available, and I was able to buy a few items from the shopping list prepared the previous night. I felt embarrassed and disappointed about not being able to buy any vegetables or dry rations.

Survival Instinct

Humans have instincts and are genetically hard-wired but what we saw on the above scenarios are the survival instincts which is the most powerful one among all. Inside the supermarket, everyone was showing the ‘herd behaviour’ combined with the survival instinct as of ‘ice age’ and the 'Adlerian rush' was obvious and visible. There was no one adhering for neither the social distancing nor any government health instructions, but purey survival instinct and I felt lots of panic in the air.

Fight or Flight Reactions

The fight-or-flight reaction of people kicked in both inside and outside the supermarket. People exhibited their ‘fight reaction’ due to the covetous act of ‘panic buying’; I have read this term before but I have never witnessed it, and Tuesday. 24-Mar-2020 was my first time. The people standing toward the end of the queue left as the word started spreading that shelves are empty by showing a ‘flight reaction’ to this situation. 

Humanity

While standing in the queue (everyone’s subconscious mind forgot the one-meter distance) in conversation with the strangers, and I was blessed with the opportunity to give my spot to three senior citizens who were right behind me as I understood their difficulty to stand for a long time with their age and ailments. In another supermarket, my batchmate LR (denoted by initials) was able to grab the last two remaining Dettol Handwash but when she saw another senior citizen wanting the same, she generously gave away one, this was just after one person took many bottles of Dettol handwash. In times of scarcity, a greedy caveman who refused to share his food stores during an ‘ice age’ (18,000 years ago) and at the onset of winter would have been more likely to survive (Eric R. Pianka, 2012).

At the same time, people are also programmed for friendliness. Sharing food was the basis for the cooperative exchange with relative strangers in the hunter-gatherer clan (HBR). In both incidents, it showed the qualities of humanity was evident where empathy and mindreading took place, also, people did not scream or do other acts of aggression here. Everyone could have reacted based on rational analysis and using logical conclusions instead the matured, wise and kind-hearted were able to suppress their emotions. In a spiritual context, you can even say this as thou shalt love thy neighbour as thyself (Mat 22:37) as mentioned in many of the religions, maybe in different words but leading to the same meaning.

Kindness from Heart-to-Heart 

After I shared a message that I failed to buy essential items in a WhatsApp group (where LR also a member) both AP and AW (denoted by initials) called and asked me what are the essential items missing to be delivered to the house. I never expected such level of kindness or generosity, and we also received a jakfruit from the neighbourhood from a person whom I had never spoken before but only smiled a few times. You can call it God showering upon blessings or Karma in your own understanding but whatever it is, let's be kind enough to help each other to over this season; and let's suppress our survival instinct. 

"Stay Safe and Stay Inside the Home"


  
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